Define the objectives and goals:Luis Felipe Ruiz Ramírez, an administrative engineer from the EIA University, master in Technology Management from the UPB and entrepreneur, affirms that before promoting a business, it is necessary to know where you want to go, that is why objectives and goals must be established, these must inspire both the entrepreneur and the team and must be realistic to guide the work according to the context.- Once defined, a work schedule must be linked to them to allow for establishing execution deadlines and constant evaluation to identify points of improvement and make the necessary adjustments according to the evolution of the business.
- Create a solid business plan:Lina Uribe affirms that having a clear and defined business model is one of the essential elements when creating a venture; for this, it is necessary to identify aspects such as competitors, the target audience and growth opportunities. Additionally, it is recommended that we seek mentors and carry out tests that allow us to understand the business plan, adt it, and, andit to environmental changes.
- Strengthen skills:No matter what the business is, entrepreneurs must develop and strengthen their skills in creativity, strategic planning, leadership, effective communication, finances, adaptability, and control, among many others. This will allow them to make decisions, innovate, act in times of crisis, effectively lead the work team, and stand out in the competitive business world.
- Keep finances under control: proper financial management is essential to maintain the survival of a business. In this regard, Luis Felipe mentions that you should review whether you have enough working capital to finance initial operations, build a monthly budget and keep a rigorous record of income and expenses.
- It is also necessary to have a cash flow that allows the entrepreneur to make payments on time, taking into account that personal finances must be separated from those of the business, and if necessary, have good financial advice that ensures the business’s health.
- Create a solid team: Once the business is established, it is necessary to consolidate a good work group with experience and knowledge so that the mechanism works under a common vision, in which opportunities for growth and continuous training are offered.
- Make the business visible on the Internet: It is increasingly necessary for companies to have an online presence since this benefits them, brings them more recognition, improves communication with customers, saves on marketing expenses, and increases customer confidence. People and, in the long term, improve the brand’s reputation.
Make the business visible on the Internet: It is increasingly necessary for companies to have an online presence since this benefits them, brings them more recognition, improves communication with customers, saves on marketing expenses, and increases customer confidence. People and, in the long term, improve the brand’s reputation.
- Among the most common ways to have an online presence are:
- Creating a website.
- Profiles on social networks.
- Online advertising.
Constant innovation: Lina Uribe defines innovation as the transformation of what exists to generate added value. This process must be constant so that entrepreneurship remains relevant in a competitive market, whether through discourse, selling, connecting, or creating products and services.
To achieve this, you must identify what you want to innovate in, research and analyze the market, know the latest trends, brainstorm ideas and select the best ones, develop an action plan, implement it and measure it.
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