How To Successfully Manage Your Gin Brand

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Gin is a distilled alcoholic drink that gets its essence from juniper berries. It has evolved from a herbal medicine into what it is today. Like many drinks and spirits, you can infuse different flavors into gin. It’s also a great gift for people who enjoy classic drinks with a twist. In this article, you will be looking at the steps on how to manage your gin brand.

The Product

  • Bottle

It is the first thing that people will see about your product, so it is important to pick the right one. Choose a bottle that has good quality and available for bulk orders.

  • Label Design

There are many considerations for making the design for the product. It includes the font, images, design elements, colors, and color combinations to make that perfect label.  But the most important factor to be considered is that the label design should match the bottle.

  • Legal Requirements For Alcohol Labelling

Each country has different codes for labeling alcoholic products. This procedure is mandated by law to protect consumers from fraud. The information on the gin labels has to be clear and should include:

  • Net volume
  • Alcohol by volume (ABV) as a percentage
  • Allergy declarations
  • Name and address of the bottler
  • Country of origin

  • Packaging

It is equally important as the product itself. You could make the packaging fancy or simple; it all depends on your taste. Gin bottles usually come with a box. It’s okay to try simple packaging first (when you’re still starting) before going full blast with a very fancy box.

Marketing Strategy

Once you have a great product, the goal is to tell the people about it and encourage them to try it. Start first with your local market. Start a product launching event for people to sample it. Get into partnership with another local business to help you attract as many people as you need. Also, ask your business partner if it’s ok to put your product in his place. So, if your product is gin, it would be best to partner with a local bar or club.  Once word gets out, many locals would be buying your wares. Support your local sales by going online. Make a website, a blog, or post at social media sites to bring your product to a wider market.